Masoko E-Commerce by Safaricom

Masoko E-Commerce by Safaricom

Masoko from Safaricom has become the latest online shopping platform to enter the Kenyan market. Kenyan online marketing is yet to reach its full potential with many people now accepting the change. Masoko will likely face competition from the already existing shopping platform like OLX, Jumia, Kilimall and others.

Shoppers will now have many platforms to choose from. Masoko Kenya is promising it’s customer a wide variety of products which includes electronics, phone and phone accessories, cosmetics and other goods.

Although only less than 5% of Kenyans shop online, others players have a positive that the market will gradually accept online shopping with continued education and marketing. Masoko is likely to get enough funding from the Safaricom something that may improve its competitiveness.


Masoko e-commerce was launched just fews days before 24 November the official day of Black Friday. On this special offer day different retailers across the globe offer their products at a discount. Masoko will add more offline shoppers to the online platform.
Some of the benefits of shopping online include increased variety of goods, time saving, cost saving and easy and fast delivery.

Since it’s launching, feedback from several users is that it is a good platform although is seems to replicate what is being offered in jumia. To many customers Safaricom Masoko will create more competition some that improves on quality of services offered.

Unlike the competitive advantage it has with Mpesa, Safaricom Masoko has to win customer confidence through good customer service, adequate marketing, product and service reliability.

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